Graphic Element “Logo”: The Corporate
Identity
The purpose of writing this article
is to demonstrate the importance of Logo or logo design. Logo is an ambassador
of your brand because it reflects the identity of a company and it creates
brand image in consumers mind. In this article you will find what actually logo
is and how logo is the identity of corporate. One country's example will be illustrates, how logo designers in UAE are creative and at the
end two important and valuable stages of logo design.
What
is Logo or Logo Design?
There are multiple definition can
be found in the favor of logo. However, the first comes is that logo a graphic
and visual sign plays an essential role into the communication process of an
organization. A logo abundantly clear graphic element which differentiate
companies with each other such as Coca-Cola and Pepsi. Further, it is also
known as the signature of a company and a bridge between the public and the
company. Most of the business logo designers
forget to put these extra sugar in making company’s logo.
How
Logo is the Identity of Corporate?
Graphic element logo often use as
Logo Design which is graphic identity of a company. In other words, in order to
support corporate identity Logo design play crucial role as well as it has its
place in a communication strategy. For instance, Hyundai (a motor company), its
logo design seems like “H”, which
represents a handshake and is a symbol of customer trust and satisfaction.
Similarly, Unilever has its own logo “U” shape, which represent different
aspects of sustainable living. Thus, logo is the most important part to make a
brand.
Most of the organizations choose
creative logo design companies
for their brand so as to make their brand popular among consumer and its
competitors. Dubai is known for luxury shopping, extremely modern architecture,
and lively nightlife scene. Therefore, most of the top logo design companies in dubai provide services
worldwide. These companies’ also known as custom logo design companies for example, one the giant company
in Dubai, Ingic provide services globally to their
clients and make modifications anytime on their request.
Important
Stages of Logo Design
As a logo is a part of a company’s
brand identity so it is considered as one the most important tool. In order to create
and to define a logo, there are two essential stages mentioned below.
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The
first stage
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The
second stage
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Research
and market projection
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Creative
graphic work
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To set the theme;
To identify existing logos in the
gainer domain;
To realize a competition study of
existing logos in the market;
To fix the target public of the presumptive
logo;
To specify the support elements of
the logo;
To analyze the creative graphic
Possibilities in the demanded domain.
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To sketch some examples for the demanded
logo;
To achieve a brainstorming session
to obtain 2-3 solutions;
To develop a SWOT analysis;
To set the best graphic-visual
logo solution;
To convey a first graphic print
to the gainer;
To create the computer graphic design
logo;
To show this solution and to obtain
the OK from the gainer.
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Conclusion:
The public see the graphic result
of the company which is as important as company image. The hidden meaning of
the logo shows the creativity of logo designer and also create the brand image
in public mind. The logo design firms in UAE
show the real creativity with their professionals and have an amazing
experience in build brand image.
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