Friday, 12 April 2019

4 Essential Principles to make a Perfect Logo Design


4 Essential Principles to make a Perfect Logo Design

There are a lot of good ideas given on internet about Logo Design but the actual desire always comes through mind. This article is going to give you a brief insight about Logo design and the essential principles to make a perfect Logo Design. In order to be the successful Logo Designer you need to follow these core principles and practice it.

As we all know that our common logo for all kinds of goods is Logo, it also known as trademark, logo design companies include text, numbers, three-dimensional logo, graphics, letters, and color combinations, and most importantly custom logo design companies build the combination of the above components.

Below mentioned are four essential principles, which have been followed by top logo design companies in Dubai.

Simplicity: Something is easy to understand

The visual language logo needs to give immediate effects and produce a clear impression while it comes to the audience. Therefore, most the people and business logo designers have seen that typical corporate logo is described by simplicity, clarity and eye-catching features, on the other hand, avoid the patterns that make it too complex and concealed. Research shows that larges companies are designed to be clear and eye-catching. This make logos suitable for multiple uses and looks like to have an amazing recognition from all direction. Simultaneously, logo designers in UAE need to consider the consequence of Logo in terms of different media, so as to accomplished communication convenience and consistency.

Uniqueness: Special in some way

The unique character of an enterprise, a product, or a brand has been expressed by the commercial purpose of Logo. Trademark, as a unique mark, needs to let clients identify the unique quality of the brand; hence, logo design firms in Dubai must be original and unique in a way to show the exclusive personality of enterprises, products, or brands. The most crucial principle of logo designing is creativity, for that reason you have to be careful and avoid being similar to other logos. Designers should be good at using various techniques in order to design a unique visual image with high visibility and create a logo design which can be easy to identify and memorize.

Artistry: Great skill in creating

The purpose of logo design is not only a commercial logo because it also carries and conveys brand values to the audience. With the aim of achieving the aforementioned purposes, Logo design must imitate to aesthetic principles, so people watch not only a Logo but also an aesthetic process. The aesthetic meaning of Logo is most of time reflect by the modeling of Logo as well as the important artistic feature of logo is modeling beauty. There are four categories of modeling components: point, surface, body and line. By the help of these four elements and become the master of relevant rules of diverse forms of modeling, the logo pattern get the aesthetic features independent of other stuffs, expresses the association with the brand and represents the spirit of the brand.

Development: Becomes more advanced

Times has been changed so far and the development of the many brands occurred, the content and style reflected by Logo might not settle with the regularity of the times and the change of the brand. So, the content of the Logo must be creative and innovated in order to keep pace with the times. Currently, Huawei has outdated logo so it is necessary adapt the spirit of time and brand development by changing them with logos that are more visually expressive and user-friendly in order to further enhance brand competitiveness.

Thursday, 11 April 2019


Graphic Element “Logo”: The Corporate Identity

The purpose of writing this article is to demonstrate the importance of Logo or logo design. Logo is an ambassador of your brand because it reflects the identity of a company and it creates brand image in consumers mind. In this article you will find what actually logo is and how logo is the identity of corporate. One country's example will be illustrates, how logo designers in UAE are creative and at the end two important and valuable stages of logo design.

What is Logo or Logo Design?

There are multiple definition can be found in the favor of logo. However, the first comes is that logo a graphic and visual sign plays an essential role into the communication process of an organization. A logo abundantly clear graphic element which differentiate companies with each other such as Coca-Cola and Pepsi. Further, it is also known as the signature of a company and a bridge between the public and the company. Most of the business logo designers forget to put these extra sugar in making company’s logo. 

How Logo is the Identity of Corporate?

Graphic element logo often use as Logo Design which is graphic identity of a company. In other words, in order to support corporate identity Logo design play crucial role as well as it has its place in a communication strategy. For instance, Hyundai (a motor company), its logo design seems like “H”, which represents a handshake and is a symbol of customer trust and satisfaction. Similarly, Unilever has its own logo “U” shape, which represent different aspects of sustainable living. Thus, logo is the most important part to make a brand. 


Most of the organizations choose creative logo design companies for their brand so as to make their brand popular among consumer and its competitors. Dubai is known for luxury shopping, extremely modern architecture, and lively nightlife scene. Therefore, most of the top logo design companies in dubai provide services worldwide. These companies’ also known as custom logo design companies for example, one the giant company in Dubai, Ingic provide services globally to their clients and make modifications anytime on their request.  

Important Stages of Logo Design

As a logo is a part of a company’s brand identity so it is considered as one the most important tool. In order to create and to define a logo, there are two essential stages mentioned below.  

The first stage
The second stage
Research and market projection
Creative graphic work
To set the theme;
To identify existing logos in the gainer domain;
To realize a competition study of existing logos in the market;
To fix the target public of the presumptive logo;
To specify the support elements of the logo;
To analyze the creative graphic
Possibilities in the demanded domain.
To sketch some examples for the demanded logo;
To achieve a brainstorming session to obtain 2-3 solutions;
To develop a SWOT analysis;
To set the best graphic-visual logo solution;
To convey a first graphic print to the gainer;
To create the computer graphic design logo;
To show this solution and to obtain the OK from the gainer.

Conclusion:
The public see the graphic result of the company which is as important as company image. The hidden meaning of the logo shows the creativity of logo designer and also create the brand image in public mind. The logo design firms in UAE show the real creativity with their professionals and have an amazing experience in build brand image.